Talkback callers more concerned with SPC Ardmona than Schapelle
Analysis of the coverage of Schapelle Corby’s release across the media suggests it may not be as big a story to the public as to news outlets, with more calls to talkback stations on the SPC Ardmona problems according to analysis by iSentia.
Whilst the coverage of Corby’s release dominated all forms of media it had six times as many mentions on TV as the SPC story, nearly twice as many on radio and web news outlets and Twitter. However, in newspapers it got just 39 more mentions, with 695 for Corby to 656 for SPC, with callers to talkback radio more concerned with the food conglomerate’s issues with 472 calls to 384.
Mentions for SPC Ardmona and Schapelle Corby by media (click to enlarge)
And so they should be. The SPC employees are WORKING people with families to raise and bills to pay while honestly making a living. It does my heart good to see other Australians caring more about their socially responsible own.
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Schapelle is so nine years ago. Today she is about as interesting as Walkmans, Gameboys, Australia’s Wonderland, Melrose Place and boogie boards.
Move on everyone. Nothing to see. Believe me – nothing to see.
Proof that the whole Schapelle Corby hysteria is media generated. You would think the low ratings Schapelle stories have generated on television would give them a clue. No-one is really interested in her story.