Schitt’s Creek star Dan Levy teams with Norton to fight cyber scams
Emmy-winning Schitt’s Creek creator Dan Levy is bringing his comedic style to a new TVC for Norton Genie, a new scam detection app from the world-leading cyber security firm.
The new free app helps people determine in real-time if a text, email, or social media post is legitimate, or a scam.
60-second, 30-second, and 15-second spots are now running across Facebook, Instagram, YouTube, and other digital channels.
“At this point cyber scams are everywhere,” Levy says. “I get emails every week claiming I need to click some random link in order to ‘claim a prize.’ So, when Norton approached me to help them in fighting back against cyber scams, I was happy to get involved.
“It’s so easy these days to get tricked into opening, clicking, or sharing shady links. The fact that Genie helps identify these scams and keeps people from falling victim to sharing money or personal information is such an important tool.”
Norton’s research found one-in-five people have been scammed in the past year. In the past month alone, Genie has scanned thousands of uploads and determined nearly 45% were legitimate scam attempts.
“We are thrilled to have Dan help bring Norton Genie to life,” said Krista Todd, CMO at Norton’s parent company, Gen.
“With the help of Genie, and Dan, we’re empowering people to make smart decisions online and be more cyber resilient with a powerful new tool that can give them instant feedback and guidance to avoid getting scammed.
“This is just the beginning, and we are excited and optimistic about the ways Genie can help people today and in the future.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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