School holidays dent online audiences with retaining top position in rankings logoThe school holidays dented online audiences for publishers across the board in September, with holding onto its top position with a unique September audience of 3.613m down from its audience of 3.883m in August.

The Huffington Post saw its numbers grow month-on-month with a unique audience of 1.302m up from 1.058m in August. However, its year-on-year figures are still down, with the site recording an audience of 1.437m in September last year.

The September Nielsen Online top ten rankings remained relatively stable overall with, ABC news, The Daily Mail and Ninemsn all holding their places with unique audiences of over two million.

Nielsen online ratings: August 2015 and September 2015

Nielsen online ratings: August 2015 and September 2015

The Guardian saw its September audience slip below the two million mark, recording a September figure of 1.895m, having posted 2.076m in August.

Fairfax Media’s The Age climbed to seventh place with a unique audience of 1.812m, pushing Yahoo7 news websites into eighth place who saw their audience drop to 1.730m, well down on August’s audience of 1.952m.

Buzzfeed, which is still not considered part of the current events & global news sub-category, had a unique audience of 1.385m, meaning it would not have made the top 10 if Nielsen did include it in the mix, with BBC claiming the 10th place with a unique audience of 1.565m.

News Corp’s The Australian had an audience of 1.136m for September, down from August’s audience of 1.241m, while industry super funded news operation The New Daily had an audience of 296,000, down from 370,000 in August.

Miranda Ward


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