Schweppes launches ‘The Cocktail Revolution’
Jordan Redaelli as the ‘Knapsack Bartender’
Patts Melbourne has launched a brand campaign for Schweppes dubbed The Cocktail Revolution.
The idea behind the campaign is for drinkers to throw out their recipe books and get creative with cocktails by using whatever they have lying around at home.
The campaign uses a mix of digital, social, TV, outdoor, in-store, experiential and PR, focusing on the website cocktailrevolution.com.au.
Is this what’s responsible for the young girl drinking liquid nitrogen? Maybe we should just stick with the basic cocktails and not get to creative…