Jordan Redaelli as the ‘Knapsack Bartender’
Patts Melbourne has launched a brand campaign for Schweppes dubbed The Cocktail Revolution.
The idea behind the campaign is for drinkers to throw out their recipe books and get creative with cocktails by using whatever they have lying around at home.
The campaign uses a mix of digital, social, TV, outdoor, in-store, experiential and PR, focusing on the website cocktailrevolution.com.au.
The site contains content designed to make cocktail making less of a chore, and includes a video made with Vice called ‘Knapsack Bartender’, a four-part series that follows musician Jordan Redaelli as he travels around the world in search of unusual blends of booze.
“Schweppes is leading the revolution to change the way consumers think about cocktails and make them more commonplace in the everyday. The Schweppes Cocktail Revolution aims to empower consumers with the knowledge and inspiration to engage in cocktail making and take away the intimidation commonly associated with mixed drinks,” said Ben Goss, Schweppes senior brand manager.