Scoopon seeks first ad agency in bid for household name status

Scoopon is close to appointing its first advertising agency, Mumbrella can reveal.

Having secured funding after selling a stake to James Packer and Seek co-founder Andrew Bassett, the daily deals company wants an agency to help build its brand into a household name.

“Scoopon would like to lift its profile across the board and become a household name, synonymous with great experiences and savings. The appointed advertising agency will play a key role is assisting them to do this,” a source close to the company said.

After a pitch involving a number of Melbourne shops, The Sphere Agency is tipped to win the business. The agency will be briefed to handle above- and below-the-line activity, with a strong focus on digital.

To date, Scoopon has used agencies on a project basis. The PR Group handles its public relations.

Scoopon had not returned Mumbrella’s calls at press time.


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