Scott Whybin resigns from Whybin\TBWA: ‘The last thing I want to be doing is just ads’

Scott WhybinScott Whybin, the chairman, regional creative director and founder of Whybin\TBWA Sydney, Melbourne and Auckland has resigned with plans to launch a new agency.

Scott Whybin told Mumbrella he was getting restless to stretch his talents in new directions after 21 years running TBWA in Australia.

“I made the decision last December and the world wide CEO came out to try and talk me out of it. After 21 years I figured I had a dozen good years left in me.

“There are a lot of things I want to do and you can’t do that in the traditional agency structure. There is a restlessness in me and the landscape has changed so much. The last thing I want to be doing is just ads. I’m very proud of what I’ve created with Whybin\TBWA in Australia.”

Whybin plans to set up an new agency that will not be defined by the constructs of traditional agencies, although he said he was not yet ready to reveal the full details.

Keith Smith, TBWA President International Global Markets, said in a statement: “Scott has helped to nurture and develop a significant number of the most talented and successful people working in the industry today, many of them are still working at Whybin\TBWA.

“Paul Bradbury has been with Whybin\TBWA for over ten years, is the regional chief executive officer across Australia & New Zealand and has full responsibility for the region.”

“Kimberlee Wells has been with us for over four years and is the chief executive officer of Whybin\TBWA Melbourne, and Andrew Scott has been with us nine years and is the chief executive officer of Whybin\TBWA Auckland’”.

Whybin will be stepping back from the executive management side of the business from April 2016

He launched the agency in Melbourne after an award winning career with The Campaign Palace, setting the agency up with fellow Palace suit Christine Barnes.

Whybin was one of the early original creative directors at The Campaign Palace, along with the likes of Ron Mather and Peter Carey and Jack Vaughan, who helped to forge the agencies name as one of the world’s pre-eminent creative shops in the 1970s and 1980s.

An EA Falcon spot for Dunlop Tires is one of Whybin’s best known ads.

The agency launched with Nissan as its foundation client before growing at a rapid pace and then branching out into Sydney in partnership with the late Neil Lawrence.

Whybin’s departure follows on from from the resignation of Whybin\TBWA Melbourne CEO Andrew Scott, who left in July last year.

Simon Canning and Miranda Ward


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