Screen Australia hosts Digital Ignition clinic

As part of Screen Australia’s All Media initiative, the Digital Ignition Multi-Platform Clinic is a five-day workshop for content makers to refine an existing project.

With guidance by Gary Hayes, founder of StoryLabs, a transmedia collective with offices in Australia, UK, Canada and the US, the workshop will focus on the deeper potential of multi-platform storytelling. It aims to assist screenwriters, digital creators and game developers to go beyond basic narrative extensions such as webisodes, facebook and twitter updates.

Over the five days, participants will build a ‘story production bible‘, enabling them to take a project across relevant platforms to build and sustain an audience.

Screen Australia Investment Manager Mike Cowap said in a statement, “The Digital Ignition Multi-platform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector. We’re thrilled to be working with Gary and his StoryLabs network to make this as rich and practical a workshop as possible.”

Hayes said, “We’ll deliver a highly structured program focused on all the important practical topics, including storytelling, user experience, design, technical, business and marketing. We’ll be using case studies and tried and tested exercises to hone participants’ processes, and ensure they leave with a tangible ‘bible’ and clear list of next steps for their project to get it off the ground.”

Hayes has led workshops for AFTRS and Metro Screen as well as Senior Interactive Development Producer at the BBC for eight years.

Applications are now open for game developers, feature film producers, documentary makers, digital creators. Screen Australia will select a ‘key platform’ that has a “strong likelihood of going into full production.”

The Digital Ignition Multi-Platform will run from Monday 21 – Friday 25 November.

Applications close Friday 30 September.

For more information, visit Screen Australia.


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