Search Insights acquired by holding company 121 Group

June 28, 2018 8:40

E-commerce and digital marketing agency Search Insights has been acquired by Melbourne holding group 121 Group.

The private company says the move to acquire Search Insights is part of its strategy to deepen its service offering to its client base of 1358 businesses.

Search Insights founder, Jay Wright: “The digital marketing space was ‘scorched earth'”

The 26-strong data-focused agency was founded in 2012 by Jay Wright who will become general manager under the new owners while 121 Group’s Adam Ducquet steps in as Managing Director.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

121 Group Adam Ducquet Jay Wright Search Insights