Second Test between Australia and Sri Lanka helps Seven to a Friday win

Seven’s second Test match between Australia and Sri Lanka averaged just over 300,000 metro viewers for the first three sessions, helping the channel to a Friday lead.

According to OzTAM’s overnight preliminary ratings, Seven’s biggest audience for day one of the Test, which was held in Canberra, was in session three – with a metro audience of 431,000. Sessions one and two pulled metro audiences of 287,000 and 205,000 respectively.

Nationally, the cricket numbers grew to 311,000 for session one, 427,000 for session two and 636,000 for session three.

But the second Test was down on the first Test’s average of 445,333 metro viewers. The first Test was a day/night match.

Later in the evening, Seven’s BBL match between the Brisbane Heat and Perth Scorchers captured metro audiences of 433,000 and 325,000 for the two sessions respectively.

Seven also delivered outside of its sports programming, with the 6pm bulletin leading Friday night on 882,000 metro viewers, and Better Homes and Gardens, which ran from 7pm, averaging 631,000.

Nine’s most watched show of the night was its news bulletin, which attracted 772,000 metro viewers. Outside of news, the channel’s most watched program was Hot Seat, with 418,000 metro viewers.

The most watched program for Ten on Friday night was its news at 5pm, with 369,000 metro viewers.

Overall, Seven finished the evening with a 21.7% share of audience, well ahead of Nine’s 16.4% and Ten’s 9.6%. ABC beat Ten with a 12.8% share, thanks to shows like Gardening Australia and Father Brown, while SBS finished on a 6.1% share.

Total network share was also handed to Seven, with its four multi-channels contributing to a 30.2% share of audience. Its closest rival, Nine, sat on 25.7%. Network Ten’s share was 15.8%, ABC Network managed an 18.9% share and SBS Network finished with an audience share of 9.3%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.