Seek Learning reveals new work from Clemenger Melbourne
Seek Learning has revealed its first batch of ads from new agency Clemenger BBDO Melbourne since it won the account in October last year.
The work features Seek Learning consultants following up customer inquiries, however rather than the traditional call centre type scenario the consultants appear in the customer’s location and make their own varied phone ring tones to alert the customer to the incoming call.
The ads end with the tagline “to find the right course, you need the right advice, speak to a Seek Learning consultant and answer your calling”.
https://www.youtube.com/watch?v=h9GrH_N_-Uk
The campaign has been rolled out nationally across TV, radio and online.
Clemenger was unavailable for comment.
Clemenger BBDO Melbourne won the creative account for Seek in a closed pitch. The incumbent agency Leo Burnett Melbourne had declined to pitch.
https://www.youtube.com/watch?v=4v09hUXTTn4
https://www.youtube.com/watch?v=ETI_x7y5gxw
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I don’t get it. I tried, but…it just doesn’t make any sense.
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Uh? Really??
It’s a pretty simple premise, nicely executed. We’re here when you’re ready, and puts a face to the brand representatives. SIMPLE.
Congrats BBDO – don’t listen to the haters – it’s a fun and easy to remember campaign.
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I tend to agree with Uh? Though the voiceover may be saying “… a sick learning consultant…”. If so then it may make sense.
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Was that really worth moving agencies for?
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I wouldn’t say I hate it, but I tend to agree with ‘Uh’ – the idea that you need the right advice is sound, but I don’t think this execution delivers on that especially well. Essentially, all it tells me is that they have friendly consultants (who would call me?) but they don’t really convince me of their expertise. If I’m going to undertake further study/training I really want to feel confident that I’m getting advice from someone who’s qualified to give it, not just a sparky personality on the other end of the phone. And apart from the vaguely quirky individual ring tones I don’t think there’s anything particularly memorable.
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In addition to being quirky for quirk’s sake, the spots send a clear message – you’ll never get through to Seek on your first attempt. Instead – annoyingly – have to call you back. I suspect we’d all rather just get through on the 1st attempt.
How did this pass through endless layers of agency and client approvals and processes?
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Just awful
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No, just no. Every time I see this ad my hatred for Seek Learning grows and grows. The ‘there when you need them’ premise doesn’t come across for me. I’m left with a feeling of, these people are invading personal space with their annoying sound effects and pushy tactics. To Brett’s point, it seems you need to lodge details then wait for a call back which is most likely NOT at a suitable time for you, which would lessen my desire to submit my details in the first place.
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