Sefiani Communications Group records 20% revenue increase
PR agency Sefiani Communications Group has announced an increase in annual revenue of 20 per cent for the last financial year.
The announcement:
Sydney, 20 September 2010 – Leading Sydney-based public relations firm Sefiani Communications Group grew its FY09/10 annual revenue by 20% to 30 June, on top of consistent year-on-year growth each year of its recently celebrated ten-year history, despite the economic downturn.
The specialist corporate and financial communications firm has also recorded a strong start to the new financial year and recently announced the launch of a dedicated government relations offering.
Highlights of the period included:
•Launch of a significantly enhanced social media offering
•Australian and Asia-Pacific industry awards for best financial communications, for work on the HCF and Manchester Unity merger
•A move to new, larger premises in Sydney’s CBD and increased staff numbers to support business growth
•Strategic alliances formed with leading global and interstate PR firms
•Addition of several high-profile corporations to Sefiani’s client portfolio.
Robyn Sefiani, Managing Director of Sefiani, attributes the strong performance to a business philosophy focused on dedicated client service and long-term, loyal client relationships evidenced by a steadily growing portfolio of retained multinational and Australian corporate clients. In addition, the firm’s expertise in issues and crisis management and corporate reputation management has been increasingly sought after.
“Over the past 18 months, we’ve helped a number of clients ride the economic storm, developing tailored strategies and tools for them to effectively communicate with their key stakeholders during a period of uncertainty,” said Ms Sefiani.
“As a firm, we have been as flexible as possible to meet the changing needs and demands of our clients as the financial crisis played out in global and domestic economies. We offered to share some of the pain of corporate cost-cutting to support our clients during a difficult period, and focused on providing genuine return on every client dollar entrusted to us.
“We maintained a long-term view that our clients would return to previous budgets as soon as business outlook improved, and this has proved to be the case.
“Our business grew during the downturn as a number of clients moved their advertising and sponsorship budgets to public relations programs.
“In addition, some of our clients seized the opportunity to pursue growth or sought to significantly increase market share in the past financial year, and we grew with them,” said Ms Sefiani.
Sefiani added a number of high-profile clients to its portfolio during the period, including AMP Capital Shopping Centres, Qatar Airways, Australian Power & Gas, Suez Environnement, Arup Group, Allegro Private Equity and Hotels.com.
Source: Sefiani Communications Group press release
