Seismic acquires social selling platform Grapevine6

Global sales and marketing platform provider, Seismic has acquired Grapevine6, a patented social and digital sales engagement platform.

The acquisition strengthens Seismic’s ability to provide sales professionals with content sourced from 11,000 third-party publishers using Grapevine6’s AI engine. This will enable sellers on Seismic to engage more frequently with online conversations taking place on social media platforms.

Headquartered in Toronto, Canada, and founded in 2013, Grapevine6 enables advisors and sales professionals, including four of the five largest wealth management firms in North America, and the largest social selling program in the world at SAP.

The acquisition will result in a new integrated offering called Seismic LiveSocial. LiveSocial is designed to assist sellers become trusted advisors by enabling them to engage with their customers across the social media landscape.

Through LiveSocial, sales teams will be able to share content in their own voice, targeting buyers across multiple social platforms such as Twitter, LinkedIn, and Facebook. Additionally, brand leaders can amplify audience reach through employee-led social sharing, leveraging Seismic LiveSocial to measure the ROI of their social engagement strategy.

“Social media has cemented itself as a critical front line between organisations and their customers with analysts* reporting that 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions,” said Richard Kulkarni, vice-president, Asia Pacific and Japan (APJ), Seismic. “Social selling skills and digital eminence have become vital competencies for workforces.”

“The current sea change to digital communication is an opportunity to better serve customers by enabling salespeople to humanise relationships with personal stories — the true promise of digital selling,” said Mike Orr, CEO Grapevine6.

*IDC Information and Data: Social Buying Meets Social Selling: How Trusted Networks
Improve the Purchase Experience


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.