Selleys revitalises iconic tagline in first work from Howatson+Co

December 12, 2024 10:01

DIY brand Selleys has reclaimed its ‘If It’s Selleys It Works’ tagline in a new campaign targeting tradies, via Howatson+Company.

Marking the agency’s first piece of work for the brand since being named creative agency of record in August, the campaign aims to prove how good Selleys’ products are, but takes it beyond the world of DIY and into the realm of tradies.

The hero spot, directed by FINCH’s Michael Hili, features two tradies casually bantering during a high-pressure, high-altitude scenario.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.