Where is your website failing?
SEMrush studied data from 100,000 websites across 450 million pages to discover the most common SEO issues affecting user drop-off and engagement. Here’s what they found…
SEMrush presented the results of its study on the most common SEO issues that websites face, and it has approached this matter with a thorough methodology. The new research presents anonymous data collected from 100,000 websites and 450 million pages using SEMrush’s Site Audit tool.
“My goal was to prove the significance of monitoring technical SEO issues on a regular basis rather than on a yearly basis. To do that, we decided to research how likely this or that issue is to appear on a website at least on one page. Just as expected, the results demonstrated the importance of constantly keeping tabs on a website’s technical SEO,” — said Maria Belkina, product owner, Site Audit and SEO Ideas, SEMrush.
This study resulted in the following key findings:
The most common SEO issue affecting websites is duplicate content, which was found on 50% of the sites SEMrush analysed
So, goal was to “prove the significance of monitoring technical SEO issues on a regular basis rather than on a yearly basis.”
Not “test whether…”. So, not actually research then. Actualluy, just another bit of marketing for the SEO meta-brand.