Senior executives are facing crisis of confidence

Only one in four business leaders are confident in managing their organisation’s reputation through a crisis, so should we be surprised then that corporate Australia drifts from one crisis to the next? Darren Behar, managing director at SenateSHJ explains.

Glass half-full types will tell you that the Chinese symbols for crisis are ‘danger’ and ‘opportunity’. But the CPA’s Alex Malley, Commonwealth Bank’s Ian Narev and Uber’s Travis Kalanick all recently demonstrated how readily C-suite executives have become far too busy untangling themselves from the dangers to realise any of the opportunities.

Comforting as it may be to reflect on the experiences of others with the benefit of both distance and hindsight, those whose jobs are to build, protect and enhance the reputations of businesses and organisations know all too well that none are immune.

It’s hard to fathom then why the leaders of many successful, mature organisations are prepared to accept that they are unable to manage their communications in the event of a crisis.

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