News Sensis 1234: Don’t say it, text it October 8, 2012 4:15 by Robin Hicks 6 The Melbourne office of DDB has launched a TV and outdoor campaign for Sensis 1234, Telstra’s ‘telephone concierge’ service. The idea behind the campaign, which focuses on Sensis 1234’s text service, is that there are some things that are not best said aloud. “While Telstra customers may already know about the call service, we wanted this campaign to highlight the upside of our SMS service in situations where talking on the phone isn’t appropriate,” said Geraldine Davys, group manager brand and marketing communications at Sensis. DDB Melbourne’s managing partner Oliver Lynch added: “The changing nature of technology and how we use it has produced some unfortunate side effects. We’ve all heard things that are inappropriate and wish we could un-hear and this campaign taps into that insight.” Credits: TV ECD: Grant Rutherford C: Brendon Guthrie & Tim Holmes Creative team: Beck Wallman & Scot van den Driesen Director: Dave Wood Production Company: Film Construction TV Producer: Carol Sinclair Editor: Marissa Brain Creative Services Director: Lee Harrington Planner: Ian Forth Managing Partner: Oliver Lynch Senior Account Manager: Stephanie Luxmoore Account Executive: Ella Huang Outdoor As above, plus: Designer: Jacqui Lau Illustrations: The Craft Shop Production: Jodie Mussared Retoucher: Glenn Pyke Operaters: Sharlene Grasby, Harry Williams Robin Hicks topics DDB Melbourne, Sensis, Telstra Share Tweet Share Comments: 6 Add Comment Bem 8 Oct 12 Or you could just Google it for free… Reply SERPS 8 Oct 12 @Bern “Like” 🙂 Reply Billy C 9 Oct 12 Sensis is like a repository of outdated or third class technology and services. It’s website is pretty strange. A web search powered by google! Why not just use google? Reply Alberto Rosso 9 Oct 12 Like the Sensis operative (no doubt in a call centre in downtown Mumbai) is going to know who would be the best criminal defence lawyer in town. Reply Richard Moss 9 Oct 12 Nice idea, but only one in three ideas worked for me. I really felt for the poor guy in the pool, but the other two failed to evoke visceral clutch. Reply Eric A Blair 9 Oct 12 A surprising amount of anti-Sensis sentiment so far…but if this is indeed a Google service the 50% plus of Australians with Smart-phones won’t want to pay a premium for a Google intermediary. Perhaps a better creative idea than product? Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 35 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?