Sensis 1234: Don’t say it, text it

The Melbourne office of DDB has launched a TV and outdoor campaign for Sensis 1234, Telstra’s ‘telephone concierge’ service.

The idea behind the campaign, which focuses on Sensis 1234’s text service, is that there are some things that are not best said aloud.

“While Telstra customers may already know about the call service, we wanted this campaign to highlight the upside of our SMS service in situations where talking on the phone isn’t appropriate,” said Geraldine Davys, group manager brand and marketing communications at Sensis.

DDB Melbourne’s managing partner Oliver Lynch added: “The changing nature of technology and how we use it has produced some unfortunate side effects. We’ve all heard things that are inappropriate and wish we could un-hear and this campaign taps into that insight.”


ECD: Grant Rutherford
C: Brendon Guthrie & Tim Holmes
Creative team: Beck Wallman & Scot van den Driesen
Director: Dave Wood
Production Company: Film Construction
TV Producer: Carol Sinclair
Editor: Marissa Brain
Creative Services Director: Lee Harrington
Planner: Ian Forth
Managing Partner: Oliver Lynch
Senior Account Manager: Stephanie Luxmoore
Account Executive: Ella Huang

As above, plus:
Designer: Jacqui Lau
Illustrations: The Craft Shop
Production: Jodie Mussared
Retoucher: Glenn Pyke
Operaters: Sharlene Grasby, Harry Williams



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