Sensis 1234: Don’t say it, text it
The Melbourne office of DDB has launched a TV and outdoor campaign for Sensis 1234, Telstra’s ‘telephone concierge’ service.
The idea behind the campaign, which focuses on Sensis 1234’s text service, is that there are some things that are not best said aloud.
Or you could just Google it for free…
@Bern “Like” 🙂
Sensis is like a repository of outdated or third class technology and services. It’s website is pretty strange. A web search powered by google! Why not just use google?
Like the Sensis operative (no doubt in a call centre in downtown Mumbai) is going to know who would be the best criminal defence lawyer in town.
Nice idea, but only one in three ideas worked for me. I really felt for the poor guy in the pool, but the other two failed to evoke visceral clutch.
A surprising amount of anti-Sensis sentiment so far…but if this is indeed a Google service the 50% plus of Australians with Smart-phones won’t want to pay a premium for a Google intermediary.
Perhaps a better creative idea than product?