Sensis appoints Kelly Brough as digital chief

After a global search, Sensis has appointed a senior executive to run its digital operation.

Harvard graduate Kelly Brough, the founder of online shopping site, joins the company as executive general manager, digital partnerships and innovation.

The announcement from Sensis:

An engineering graduate from Harvard University, Ms Brough has had an extensive digital media career, which included leading digital businesses for AOL in the UK and Lonely Planet in Australia.

She joins Sensis from, an online shop that sells educational toys which she founded 17 months ago.

Prior to Oola, Ms Brough was Lonely Planet’s Global Director, Digital between March 2009 and December 2010. Kelly was responsible for global digital P&L, including revenues from advertising, ecommerce, mobile, integrated partnerships and content syndication.

Her time at Lonely Planet was preceded by eight years working in the UK, including two years as the Chief Executive Officer of Allegran Online Dating, and six years working for AOL.

As AOL’s Director, Paid Services, Ms Brough was responsible for sales of premium digital downloads in Online Safety (anti-virus, identity theft protection, storage/PC backup), Entertainment (games, film/video, music), Mobile (SMS, ringtones, games), and Photography.

A native of Virginia, United States, Ms Brough worked for Accenture US for three years. She was also a board member of the learndirect / Ufi Charitable Trust in the UK Between 2007 and 2012.

Commenting on the appointment, John Allan, Sensis Managing Director said: This is a key appointment for Sensis and I am delighted to appoint someone as highly credentialed as Kelly. Her role will be to lead Sensis’ digital business and accelerate digital growth through the development of new products and opportunities with new partners. Kelly was a clear standout in a world-class field of applicants.


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