Sentia Media confirms new round of redundancies
Media information firm Sentia Media has confirmed a new round of redundancies with suggestions as many as 65 staff have been let go.
Sentia Media would not comment on the number of jobs lost, but Mumbrella understands that many of the roles relate to the company’s monitoring of TV and radio.
A spokesman for the company said the redundancies were announced to staff a few weeks ago.
“We setting up our business to take advantage of efficiencies,” said the spokesman.
“Most of it is consolidating into our Melbourne office and a lot is the media landscape changing and as the media digitises so do we.”
“Five years ago we had 700 staff now we have more than 1500 staff across 15 countries around the region.”
This round of redundancies follows a smaller round of redundancies at Sentia which occurred in July last year.
Nic Christensen
