SEO for the holidays: be local, trustworthy and easily accessible
You need to make sure your local SEO is on point. It’s one of the most effective online platforms to convert prospects into customers, writes iProspect Australia’s Jean-Yves Scauri.
On a recent trip to Europe with the rest of the Instagram set, like the rest of the world I experienced travel chaos. In my role this made me think how the instability and change meant brands and businesses needed to rely on their websites for core information fast. In an environment like this a quality SEO is your tool to success.
Use your Business Listing to your advantage. Picture this: it is late, and after a long and delayed flight you are looking for the perfect restaurant to dine out with your friends. You’ve compared a few options on Google Maps and set your decision on a Mexican place that’s open late. They have frozen margaritas and that’s all you need right now. Excited, you start walking over. As you get closer, you realise the place is closed.
There is nothing that frustrates me more than business listings with inaccurate information. People rely on Google to gain up-to-date, accurate details and Google Maps is responsible for a huge amount of foot traffic.
