Sephora rewrites beauty rules with ‘The Perfect Shade For You’
The Perfect Shade For You in-store assets
Beauty retailer Sephora has rolled out a campaign across the Asia Pacific that highlights its products’ abilities to enhance natural beauty, via Singapore-based creative agency Virtue Asia.
The work — titled “The Perfect Shade For You” — builds upon the organisation’s global brand platform, “We Belong to Something Beautiful”, that was developed to strengthen the retailer’s commitment to champion inclusivity.
Now, “The Perfect Shade For You” reinforces the brand’s platform, while widening its scope to encompass the APAC region. Overall, it was developed to empower consumers to express their individuality using makeup.
