Sequoia Financial Group revamps flagship brands Sharecafe and Finance News Network
Sequoia Financial Group’s flagship brands, Sharecafe and Finance News Network, have unveiled a significant rebrand, including the launch of investor relations and financial marketing services.
The announcement:
Sequoia Financial Group (ASX: SEQ) (“Sequoia”) today announced a significant rebranding of its flagship brands, Sharecafe and Finance News Network, launching a suite of industry-first investor relations and financial services marketing solutions.
This comprehensive offering, spearheaded by newly appointed Head of Sequoia Financial Media, Jed Bertalli, will redefine how ASX-listed companies and product issuers connect with investors and the financial community, providing unparalleled access to a highly engaged audience of active investors and finance professionals.
With ShareCafe and Finance News Network being amongst the longest-standing financial news sites in Australia, the relaunch marks a significant step forward for Sequoia Financial Media, boasting several key enhancements designed to connect ASX companies, fund managers, product issuers, financial planners, and accountants with highly engaged audiences of active investors and finance professionals.
Key highlights include:
- Market-leading content: Sequoia Financial Media creates market leading content that connects companies to highly engaged audiences via unmatched distribution.
- Unparalleled audiences: Leveraging the brands’ established position as some of Australia’s longest-standing financial news sites, Sequoia Financial Media offers unparalleled reach to active investors and finance professionals, with 164,000 email subscribers.
- Exclusive distribution: Companies benefit from exclusive syndication to a network of 100+ influential partners including Westpac Online, Morningstar, ANZ, IRESS, Wealth Today, Tiger Broking, BT Financial Platform, Shaw & Partners, Amber Wealth, and Dow Jones.
- Direct access to Sequoia’s network: Companies can leverage Sequoia’s network of 380+ advisors, finance professionals, family offices, corporate finance professionals and clients.
- Sharecafe’s broadcast-grade studios: Companies gain access to TV-grade studios in Sydney & Melbourne, creating professional, fully edited, branded content that cuts through the noise and educates audiences.
“Sequoia remains committed to a long-term strategy of providing services to financial planners, accountants and their customers, whilst enhancing shareholder value,” said Garry Crole, CEO and Managing Director of Sequoia Financial Group. “We are thrilled to welcome Jed to lead Sequoia Financial Media. His strategic vision and leadership will drive the next phase of growth and success for our media operations, whilst supporting our advisor and accounting businesses.”
Bertalli brings a wealth of experience to the role, having yielded success at the likes of Southern Cross Austereo, Sky News and most recently, as Ticker News’ Head of Commercial & Operations. In recent months, Jed led a rigorous strategic review of Sequoia Financial Media. The company has divested Informed Investor and Corporate Connect Research last year and has finalised the implementation of an end-to-end restructure.
“After months of leading a comprehensive strategic review, I’m excited to join Sequoia Financial Group at such a dynamic time for the whole business, and the financial services industry more broadly,” said Bertalli. “Our brands continue to captivate and inform active investors and finance professionals. The announced changes will only strengthen our market position and provide stronger value for our consumers, clients, Sequoia business units, and shareholders. We truly are the one-stop-shop for investor relations and financial marketing”.
Sequoia Financial Media, owned by Sequoia Financial Group (ASX: SEQ), is a leading provider of investor and media relations services in Australia. The company’s flagship brands, Sharecafe and Finance News Network, connect ASX companies with highly engaged audiences of investors, financial professionals, and advisors.
Source: Sequoia Financial Group
