Serena Williams’ win pulls 699,000 metro viewers, handing Nine a Tuesday night win
Serena Williams’ quarter final win against Simona Halep had an average metro audience of 699,000 last night, with the match running from 7:16pm to 8:38pm on Nine. From 9:05pm to 12:35am, Novak Djokovic’s defeat of Alexander Zverev pulled 440,000 metro viewers.
Nationally, the matches jumped to 901,000 and 624,000 viewers, respectively.
The Australian Open topped the 16-39s advertising demographic, but lost out to Ten’s Amazing Race among 18-49s and 25-54s. The Amazing Race sat on 554,000 metro viewers, ahead of Seven’s Holey Moley on 436,000.
Nine easily won the evening with a 32.6% network share – followed by Seven on 24.6%, Ten on 18.8%, and the ABC on 15.4% – thanks to the Australian Open.
The first evening session of the tennis, coded from 7:15pm to 8:59pm, drew 668,000 capital city viewers, followed by the second session, running from 9pm to 10:29pm, with 598,000. The late night period between 10:30pm and 11:59pm was watched by 383,000.
Last night’s #ausopen match, in which Serena Williams defeated Simona Halep, saw the audience peak with 1.146m (metro: 848,000 reg: 298,000) viewers. The average national audience through the match was 901,000 (metro: 699,000 reg: 202,000). pic.twitter.com/HZKXlcnld3
— Nine Comms (@9Comms) February 16, 2021
On the ABC, Leigh Sales’ interview with Bill Gates on 7:30 pulled 520,000 metro viewers, Foreign Correspondent secured 398,000, and 296,000 watched Catalyst.
News programming was the big winner last night, taking out the top five spots in the following order: Seven News (1.057 million metro viewers), Seven News at 6:30 (991,000), Nine News (899,000), Nine News at 6:30 (882,000), and ABC News (696,000).
7TWO and 10 Bold tied for the best multi-channel, both landing on a 3.3% share.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
Alexander Zverev
Australian Open
Holey Moley
Nine
Novak Djokovic
Serena Williams
Seven
Simona Halep
Ten
The Amazing Race
TV ratings
