Stop confusing serious with smart: Why clarity and creativity win every time
Don’t take yourself so seriously, says Daniella Chadinha, strategy director at The Brand Agency, Perth. Humour and playfulness aren’t distractions, they’re important tools.
Last week, I was in an important meeting. One that would chart the course of an organisation for the next few years, covering a very heavy topic.
I walked in and around the room were some animal figurines, bright printed images, colourful hand-drawn posters, music playing and some bells. I was a bit taken aback but also intrigued.
The facilitator simply looked at me and said, “This is too important to take seriously.”
