Seven appoints sport sales director as cricket and AFL rights kick in
Seven West Media WA has promoted Chris Pearce to the newly-created role of sport sales director.
Pearce will lead the network’s integrated sport offering across broadcast, streaming, print and digital, with his appointment coming ahead of Seven’s digital rights to cricket starting in October, followed by AFL rights, commencing with the Brownlow Medal and the 2024 AFL Grand Final.
He has been at Seven for ten years, and moves from his current role as group sales manager.
“Nothing connects Australians like sport does, and at SWM, we have the ability to reach sports fans better than anyone across our extensive suite of platforms and mastheads,” Pearce said.
“I’m incredibly excited to be taking on this role at such an important time with the upcoming digital rights across cricket and AFL and to help continue to grow our market-leading sport offering.”
Brent Stewart, chief sales officer at SWM WA, added: “It’s incredibly important to us as an organisation to ensure one of our largest, premium offerings in sport is fully integrated across all of our channels.
“This appointment reinforces our commitment to the continued growth of our offering to clients. There’s no better person for the role than Chris, who has been an instrumental figure in our organisation and the wider industry for over 10 years.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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