Seven cashes in on MasterChef popularity
The new reality cooking show, My Kitchen Rules, which Seven hopes will rival Ten’s MasterChef, will be judged by celebrity chefs Peter Evans and Manu Feildel.
Both are established TV personalities, with Evans having appeared on Nine’s Fresh and as a guest judge on MasterChef, while Feildel has been on Ready Steady Cook.
My Kitchen Rules, an original Seven production from the makers of My Restaurant Rules, will search the country to find the best home cooks who can successfully transform regular Aussie homes into instant restaurants for one night.
Teams of two will do battle in a home kitchen, with the best duos moving into the finals where they will compete in a custom-designed restaurant space.
The top two teams will then battle it out as they serve up their best three course meal to a full restaurant.
The programme is due to premier in the new year.
Last week, Celebrity MasterChef helped buoy Ten’s ratings, attracting 1.2m viewers on Wednesday night, according to preliminary OzTam data.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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My next door neighbours are on this (mother and daughter), a film crew were at their house from 9am to after midnight a few months back…
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Oh dear. It just reeks of me too-ism. come on 7 a little bit of originality please.
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Matt Preston > Masterchef spinoff
If it flops, I guess there are career options as Sunrise chefs instead
Also, the lack of photoshopping in that image is a bit painful.
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its also a calculated to move to tire out the genre. Over-exposure of amateur cooking shows now means less viewers for masterchef later
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always check grammar before posting – ruins a perfectly awesome argument – dammit
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@tbone – very clever insight, bordering on forensic.
That give me an idea: NCIS Media (the franchise is open for an extension)
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Is it true that NCIS: Wagga Wagga is on the drawing board?
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I hear that Channel 9 is expecting a ratings hit with CSI: Rooty Hill.
I am sure it would still be better than Hey Hey It’s Wednesday! Purrrrlease.
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