Ratings year sees Seven win overall audience battle and Nine win key advertising demographics
Nine and Seven have shared the honours in the 2012 ratings year which officially came to an end at the weekend.
Nine won the year in the key advertising demographics of 16-39, 18-49 and 25-54 while Seven won across total viewers.
Because of lower ratings over the summer and during easter, the networks agree to only officially do battle for 40 weeks of the year.
Seven won 30 of the 40 weeks in total people, leaving Nine to claim 10 weeks across the five city metro markets, according to consolidated data from OzTAM.
Quick question of clarification. What do you percentages relate to? Commercial FTA, All FTA, All TV inlcuding Pay?
What about the Olympics? No mention of what that did??
What about SBS? Every free to air network was mentioned except them, realise they don’t the dumbed-down content for the masses but surely they’ve earned a mention in terms of audience growth or decline?
9 also won the year in the key advertising markets of Sydney, Melbourne and Brisbane. National figures are somewhat misleading.