Who won the TV ratings for 2024?
Seven is again claiming the victory for the most-watched Australian network for 2024.
This marks the fourth straight year Seven has claimed the biggest audience, with the most-watched program of the year, and the majority of ratings week wins.
Check out how the free-to-air networks fared in 2024.
Seven
Across the 2024 ratings survey year, which ran from 11 February to 30 November (excluding the Easter period and the Paris Olympics), Seven scored its highest-ever audience share in a non-Olympics year and was on top nationally in 28 of the 40 survey weeks.
This year, Seven’s average total TV audience from 6pm to midnight was 961,000 viewers. 7plus saw its audience jumped 29% leading the field in VOD share, with 43% across the survey year, up from 38% in the same period in 2023.
Seven’s AFL Grand Final was the most-watched program of 2024, with a total TV audience of 4.06 million and a national reach of 6.24 million.
Seven West Media managing director and CEO, Jeff Howard, said: “For the fourth year in a row, Seven was the most-watched broadcast and digital network in Australia. That success reflects our passionate focus on creating great content that connects with Australians and delivers results for our commercial partners.
“Many of our shows increased their audiences this year. 7plus was a star performer in 2024 and it will power ahead in 2025 thanks to the addition of cricket and AFL – both available on a free streamer for the first time – and more exclusive, first-run entertainment content through our 7plus First strategy.”
Seven Group managing director, television, Angus Ross, added: “The combination of the best news, sport and entertainment content across the screens of Seven was a hit with Australians this year, making us the most-watched network again in 2024 and for 16 of the past 18 years.
“Achieving audience growth across many of our key entertainment and sport programs was a great result and testament to the connection we have built with viewers. We consistently deliver audiences year-round.”
Nine
Over at Nine, the 9Network has taken out the sixth consecutive year of topping the People 25-54, 16-39 and Grocery Shopper + Child demographics in the five major capital cities, and claimed the #1 position for total people across the five city metro for the calendar year.
A number of Nine programmes were also the most-watched this year, including Married At First Sight (most watched reality series), A Current Affair (most watched daily current affairs program) and Tipping Point Australia (most watched afternoon game show).
Nine’s highest rating program of the year was the 2024 State of Origin Series decider which recorded a Total TV audience of 3.6 million. It also secured a streaming audience of 864,000 on 9Now – the largest for a rugby league game in history.
“Nine is incredibly proud to have once again delivered Australia’s most engaging content in 2024. Our dedication to delivering the best news, sport and entertainment is unmatched,” Michael Healy, Nine’s director of television, said.
“The Paris 2024 Olympics and Paralympics were a key highlight in showcasing the 9Network’s ability to bring Australians together for some of the most culturally significant moments of the year, achieving a National Total TV Reach of more than 20 million Australians. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country.”
Chief sales officer, Michael Stephenson, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule.
“The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”
Ten/Paramount
Paramount is claiming the entertainment crown for younger audiences in 2024, boasting nine of the top 15 entertainment shows in the 25 to 54 demographic and ten of the top 15 for the 16-39 demo.
“With an average viewer age up to six years younger than its competitors, 10 remains Australia’s youngest network in 2024,” a statement released by the network reads.
“Network 10 is the richest network in the key advertising demographics of 25 to 54s and 16 to 39s – 39% of its audience are 25 to 54, compared to an average of 31% for its competitors.”
16.3 million Australians have watched coverage across Network 10 and Paramount+ this year, while 10 Play has achieved a record year (up 32% year on year).
Sam Pang
Sport has also been a big year for Paramount and Ten, highlighted by the Matildas matches garnering primetime audiences up over 130% year-on-year, as well as the Socceroos match viewers up 39% year-on-year; the biggest total audience ever on Paramount.
The A-League competition has also reached 1.5 million Australians on Network 10 and Paramount+ so far this season.
“Our diverse and premium content slate across Paramount continues to entertain Aussies with the best comedies, reality TV, drama sport and more,” Daniel Monaghan, SVP content and programming, Paramount Australia, said.
“Our mountain of entertainment connects with younger audiences across streaming, BVOD and linear TV with shows that make you laugh, cry, cringe and escape the everyday.
“And our results prove it once again with more top entertainment shows than our competitors and more of Australia’s favourite comedies.”
Chief sales officer, Rod Prosser, added: “Our One Paramount Strategy is delivering results with consistent high-quality shows in every genre entertaining our audiences across all platforms.
“We’ve seen strong audience results in entertainment, sport and comedy this year and are incredibly excited for what’s in store for 2025.
“We’re thrilled to be launching Paramount Connect, a single-entry point to a unified digital ecosystem for advertisers to engage our audiences wherever and whenever they are viewing our premium content.
“We’re breaking down the silos of linear and digital providing a single customer view, offering advertisers unique opportunities across Paramount that delivers results for brands.
“Combined with innovative digital ad products and insights, as well as market-leading campaigns, products, experiences and brand integrations with Paramount Brand Studio, we’re providing unparalleled Total TV advertising opportunities to the market.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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