Seven cruises to Friday night win with 23% audience share

Seven’s news, entertainment and sport line-up on Friday night helped it to secure a 23% primary channel share, well ahead of Nine’s 17.7%, Ten’s 10.5%, ABC’s 10.1% and SBS’ 5%.

The most-watched program of the evening was Seven News, which pulled 922,000 metro viewers, while Better Homes and Gardens had 592,000. The AFL was also a big draw card for the broadcaster.

Seven and its various multi-channels won the night

The match between Port Adelaide Power and the North Melbourne Kangaroos was broadcast on Seven’s primary channel in Melbourne and Adelaide.

The largest audience came from Melbourne, with 253,000 tuning in, while 124,000 watched on in Adelaide.

In Sydney, Brisbane and Perth it went to air on multi-channel 7Mate. Just 20,000 watched from Brisbane, traditionally not an AFL city.

The NRL on Nine had 391,000 metro viewers, 219,000 of whom were watching from Sydney as two Sydney-based teams – the South Sydney Rabbitohs and Penrith Panthers – competed. 142,000 tuned into Nine’s main channel in Brisbane to watch the match, while in the cities it played on 9Gem, the numbers were much lower – Melbourne (14,000), Adelaide (10,000) and Perth (7,000).

Ten didn’t have a sports offering, with 394,000 metro viewers tuning into its prime-time program, The Living Room.

In the breakfast battle, the gap wasn’t as significant as it has been in recent weeks, with 254,000 tuning into Sunrise on Seven, and 215,000 watching Today on Nine.

With the addition of regional viewers, Sunrise climbed to 437,000, and Today jumped to 309,000.

ABC News Breakfast had 97,000 in the cities and 165,000 in total.

Across the morning, ABC News Mornings had 86,000 metro viewers (129,000 total), and Seven’s The Morning Show had 142,000 (235,000). Nine’s Today Extra also had 142,000 in the cities, but fell behind The Morning Show with the addition of regional figures, with just 186,000 nationally.

Studio 10, which is on air from 8:30am to 12pm didn’t make the list of top 100 programs, indicating it pulled less than 116,000 across the five cities and the regions.

With the addition of the multi-channels, Seven held onto the win, with 33.5% of the audience. Nine Network had 27.4%, while Ten had 16.6%, and the ABC landed 14.9%. SBS Network had 7.7%.


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