Seven narrowly wins Wednesday night, but Ten stays strong in the demographics

Despite Seven taking the win on Wednesday night, Ten has nabbed the top spot in the key advertising demographics, with The Bachelor the most-watched program in all three – 16-39s, 18-49s and 25-54s.

However, Nine’s The Block still held the title of most-watched entertainment program with 828,000 metro viewers compared to The Bachelor which brought in 744,000 for second place.

744,000 tuned in for the showdown between Matt and Rachael on The Bachelor

The most-watched show overall was Seven News with 1.034m metro viewers while 915,000 watched Nine News. Seven’s next most-watched program was Home and Away with 645,000 metro viewers. The Celebrity Chase, which went up against The Block and The Bachelor at 7.30pm, brought in 572,000.

It was another good Wednesday night for ABC as 686,000 metro viewers tuned in for Shaun Micallef’s Mad As Hell and 660,000 for the second episode of Utopia. 655,000 tuned in for ABC News.

359,000 metro viewers tuned in for the premiere of Nine’s drama Grand Hotel and 406,000 watched Lucy Lawless-fronted My Life Is Murder on Ten.

Overall, Nine took the winning audience share for the night with 19.3% as a channel, above Seven’s 17.2%, 14.1% for Ten and 13.6% at ABC. But Seven edged ahead in the network share with 26.3%, slightly ahead of Nine’s 26.2%. Network Ten held 22.3% and ABC 18.3%. The most-watched multi-channel was Ten Bold with 5.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.