Seven Network retains global golf rights in multi-year extension
LIV Golf, the so-called super league of the global golfing world, will again be airing on the Seven Network, with the station retaining the broadcast rights for every round of the 2025 league.
The controversial men’s golf tour was launched in mid-2022 by Public Investment Fund, Saudi Arabia’s sovereign wealth fund. Many of the world’s biggest players were lured to the league by the vast financial prizes for grabs – reminding many Australians of the Super League incursion of the 1990s that tore the local rugby league competition into two.
Seven’s coverage of the tournament begins with LIV Golf Riyadh from 6 – 8 February and then LIV Golf Adelaide from February 14-16, live from The Grange Golf Club.
Last year, more than 2.7 million viewers tuned in to Seven and 7plus across three days to watch the playoff between the all-Australian Ripper GC and the all-South African Stinger GC.
“The LIV Golf broadcast is absolutely world-class, and we cannot wait to embark on another huge year of action on Seven and 7plus,” said Seven Network director of sport, Chris Jones.
“LIV Golf continues to innovate both on and off the course, and we’ve loved working together with the LIV team to take viewers behind the stories of the tournament’s biggest names and see the personalities behind the sport’s most exciting players.
“At Seven, we’re genuinely excited to continue our partnership with LIV, not only for the Adelaide event that has become a landmark on the Australian sporting calendar, but for all LIV Golf events which will continue to be broadcast live and free on Seven and 7plus Sport.”
Renee Quirk, Seven’s commercial director of sport, said: “We are thrilled to announce an extension to our valued partnership with LIV Golf. At Seven, we’re proud to have been with LIV Golf from the very beginning in Australia. It’s a competition that has undeniably put golf back on the map, showcasing the biggest names in the sport in a way that captivates audiences both on screen and on the ground.
“Together with LIV, we have seen strong audience results on 7plus Sport, not just for the Adelaide event, but worldwide, and we’re thrilled to continue working with them to bring this incredible experience to fans in Australia.”
LIV Golf senior VP of broadcast partnerships and programming, Ron Wechsler, said: “It’s great that Australian fans will be able to get close to the LIV Golf action across the globe from the comfort of their homes for all events thanks to the Seven Network.
“Through 7Plus, fans will be able to feel the LIV Golf energy and excitement as the League takes on exciting new destinations, new players, and new heights in 2025 and beyond.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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