Seven Network stars use TikTok trend to push changes to anti-siphoning

March 4, 2024 9:32

Seven Network is calling on the Federal Government to amend its proposed changes to anti-siphoning in Australia to protect access to free sport content, with a new campaign playing on a TikTok trend via its in-house creative agency, Red Engine.

The campaign features some of Seven’s biggest broadcast stars – Bruce McAveney, Ricking Ponting, Justin Langer, Abbey Holmes, Mel McLaughlin and Emma Freedman, among others.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.