Seven News journo and ex-Haystac exec launch Project PR & Media

Grabowski and Blusztein

A new public relations firm is opening in Melbourne called Project PR & Media.

According to founders Alicia Grabowski, a former Seven News journalist, and ex-Haystac executive Lainie Blusztein, the new agency has launched “in response to claims from the media about the lack of quality agencies that understand their needs.”

The agency has two foundation clients, b2cloud and human resources marketplace website FIFObids, which launched yesterday.

In a press release, Project PR said it would “execute tailored campaigns for brands that may have otherwise been lost in a big agency.”

The agency offers media training and will service lifestyle, technology, sport and fashion brands.

Grabowski told Mumbrella that she would be careful to avoid abbreviating the agency to PPR, the name of Australia’s largest PR firm.