Seven, Nine, Ten and pay TV sales bosses join Mumbrella360 lineup

nine_network_logoThe sales bosses of Australia’s major three TV networks and biggest pay TV sales house are to appear at Mumbrella360.

mcn_logo_Peter Wiltshire, group sales and marketing director of Nine Entertainment Co; Kurt Burnette, network director of sales at Seven Network; Kylie Rogers, national sales director of Network Ten; and Damian Keogh, national sales and marketing director of MCN, will all participate in a panel examining the future of media trading

The panel is being chaired by Group M chairman John Steedman and already features some of the most senior figures from Australia’s media agencies. They include:

  • Media Federation president Henry Tajer, who is also executive chairman of Mediabrands including media agencies Initiative and UM;
  • James Parkinson who heads up trading for WPP’s media buying arm Group M, including agencies Mediacom; MEC, Maxus and Mindshare;
  • John Sintras, CEO of the Starcom Mediavest Group for Vivaki Exchange which represents the combined expenditure of  Starcom MediaVest, ZenithOptimedia and Razorfish;
  • Peter Horgan, CEO of OMD and lead negotiator for Opera which also includes PHD.

From left: MFA president Tajer; Group M's Parkinson; Vivaki's Sintras; Opera's Horgan and chairman Steedman

As a result of the addition of the TV sales bosses, the planned 45 minute session – curated by Group M – has been extended to 90 minutes.

The panel will be discussing plans by agencies to move to an electronic trading platform in what will be a multi-million dollar investment and revolutionise media agency practice.

Agencies are keen to move to a new means of buying ad space as the proliferation of media outlets are making it increasingly difficult for agencies to stay on top of the work involved in physically making bookings.

Mumbrella360 takes place at Sydney’s Hilton Hotel on June 7 and 8.

Tickets – with an early bird discount for those who book before the end of next week – are now on sale.

Other elements of Mumbrella360 already announced include an opening keynote from Richard Freudenstein, CEO of The Australian and News Digital Media. The address – likely to cover  the role of newspapers in the digital world and the latest on News’ paid content plans – is set to be Freudenstein’s only public address of 2011.

Other sessions already announced include a discussion of ethics within the advertising and marketing industry; the creation of a new manifesto for the media industry; details on how the online industry will measure audiences in the future; a live experiment run by Naked Communications to prove the power of marketing to change behaviour; and an address from comedian and broadcaster Dan Ilic on the changing nature of TV.

And as Mumbrella announced earlier this week, the findings of a major piece of research into advertising agency performance will also be revealed at Mumbrella360.


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