Seven, Nine, Ten and pay TV sales bosses join Mumbrella360 lineup

The sales bosses of Australia’s major three TV networks and biggest pay TV sales house are to appear at Mumbrella360.

Peter Wiltshire, group sales and marketing director of Nine Entertainment Co; Kurt Burnette, network director of sales at Seven Network; Kylie Rogers, national sales director of Network Ten; and Damian Keogh, national sales and marketing director of MCN, will all participate in a panel examining the future of media trading

The panel is being chaired by Group M chairman John Steedman and already features some of the most senior figures from Australia’s media agencies. They include:

• Media Federation president Henry Tajer, who is also executive chairman of Mediabrands including media agencies Initiative and UM;
• James Parkinson who heads up trading for WPP’s media buying arm Group M, including agencies Mediacom; MEC, Maxus and Mindshare;
• John Sintras, CEO of the Starcom Mediavest Group for Vivaki Exchange which represents the combined expenditure of  Starcom MediaVest, ZenithOptimedia and Razorfish;
• Peter Horgan, CEO of OMD and lead negotiator for Opera which also includes PHD.

From left: MFA president Tajer; Group M's Parkinson; Vivaki's Sintras; Opera's Horgan and chairman Steedman