Seven and Nine share victories as MKR continues to dominate
Seven has won the prime-time battle in week two of the official ratings season with an overall prime-time commercial channel share of 40.6%, thanks largely to the ongoing popularity of reality juggernaut My Kitchen Rules.
The cooking show dominated across key advertising demographics, accounting for four of the top 10 programs for the week in the 25-54, 16-39 and grocery buyer brackets, as well as across ‘total people’.
The other non-new programs in the most-watched list for the week included Nine’s Married at First Sight, with the Monday episode coming in second for 25-54s, 16-39s and grocery buyers, and Ten’s I’m a Celebrity Get Me Out of Here.
According to OzTam overnight data for the second week of the official ratings period, Nine won 25-54s in terms of overall channel share for the full day, accounting for 38% – slightly ahead of Seven’s 36.3% and Ten’s 25.7% – and also edged out Seven for 16-39s and grocery buyers, however Seven took out the all people category.
In prime time, Seven was victorious across all demographics with 37.2% of the 25-54 market, 37.9% of 16-39s, 36.6% of grocery buyers and 40.6% of total people.
Despite Seven and Nine both claiming various victories throughout the week, Nine highlighted the ongoing success of Married at First Sight, with Monday’s commitment ceremony episode drawing 1.098m metro viewers. The program also remains the most-watched catch-up TV show, according to Nine, taking out the top 10 places in the OzTam 28-day report. The second dinner party episode, which aired on Valentine’s Day, passed 150,000 catch-up viewers, which Nine noted was a record in OzTam’s history.
Seven was also keen to highlight its victories beyond just MKR, noting success with Seven News, Sunrise and mini-series Hoges.
The tables below, sourced from OzTam data, were prepared by Nine and include only the main commercial networks, not ABC and SBS.
It’s actually “free-to-air prime-time commercial channel share” of 40.6%.
Last time I looked there was a slew of Foxtel channels (and SBS for that matter) that ran commercials.
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