Seven set to acquire Prime Media

November 1, 2021 8:48

Seven West Media (SWM) has entered into a conditional Share Sale Agreement to acquire businesses and related assets of Prime Media Group (PRT) for $131.9 million.

The acquisition will be subject to a vote of the PRT shareholders to be held in December, as per ASX guidelines.

SWM strongly believes in the rationale of a combined SWM-PRT business, which will create the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching more than 90% of the Australian population every month.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.