Seven set to launch subscription TV service as part of massive Olympic Games coverage

SevenSeven West Media will launch a subscription video service ahead of the 2016 Olympic Games in Rio as part of its ambitious plans for the “most comprehensive” coverage ever in Australia.

The free-to-air television network is expected to broadcast more than 900 hours of coverage across Seven, 7TWO and 7mate, and will cover every single event live on up to 36 streaming channels.

TV coverage will also be streamed alongside a 24 hour Olympic news channel for free on any device.

A spokesman for the channel said pricing for the subscription element will be announced closer to the event.

A statement from the media group said: “Seven West Media is set to deliver the most comprehensive, innovative multi-platform and technologically advanced Olympic Games coverage ever seen with its all-encompassing delivery across all communications devices of the Games in Rio de Janeiro.”

Seven agreed the long-term rights last year, and bosses have confirmed the coverage will expand beyond TV to include online, mobile, radio, and other emerging forms of content delivery and Hybrid Broadband Broadcast Television (HbbTV).

While the network has only been able to sign up official global and local Olympic sponsors thus far it is understood they will be able to go to market to other advertisers soon.

Under the agreement, Seven will broadcast the Games in Rio de Janeiro in 2016, the Winter Games in PyeongChang in 2018, and the 202 Tokyo Games.

It also has the option to extend the rights to include the Winter Games in 2022 and the 2024 summer Games.

Kevin Bradford

Seven West Media’s chief digital officer Clive Dickens will be speaking on the Future of Sports Broadcasting panel and chief revenue officer Kurt Burnette on the Going for Gold Olympics panel at the Mumbrella Sports Marketing Summit in Melbourne next month. For more details click the banner.Sports Marketing Summit


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.