Seven snags Nine director for digital sales role
Seven West Media has formally announced that Nine’s director of programmatic and digital sales has joined its team as digital sales strategy director.
On Tuesday, the company confirmed that Jordan King will move over on 4 November to take on the new role, where he will report to group managing director, Seven Digital, Gereurd Roberts.
King’s previous roles at Nine include director of audience and automation and head of audience and automation. He has also held senior roles at Unruly and News Corp Australia, and is a member of IAB Australia’s Executive Technology Council.
“We couldn’t be more excited to welcome Jordan to the team,” Roberts said.
“He is widely regarded as one of the best digital sales talents in the country and will play a leading role as we accelerate Seven’s digital growth and ambitions.
“With the onboarding of both cricket and AFL digital rights later this year, alongside our unbeatable slate of premium on-demand content, it is the perfect time to bring Jordan on board. 7plus is primed to deliver high-value audiences at scale, and Jordan will work to ensure that equals efficient and effective results for our partners.”
King added: “I’m tremendously excited to be joining Seven as it continues to transition and evolve into a media business of the future. Seven is bolstering its impressive BVOD footprint and expanding its live streaming credentials with the introduction of the cricket and AFL digital rights.
“It is uniquely placed to capture audiences at scale in the Australian market. I couldn’t be prouder of my time at Nine and thank the individuals and organisation for seven fulfilling years. I’m energised at the opportunities emerging at Seven and across BVOD with the launch of VOZ Streaming and can’t wait to get started.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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I imagine they waved quite a salary to make him switch. Those savings from axing 150 staff frees up a great amount of cash to pour onto the executive level. Well done.
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I think he uses the same photographer as his new mate Tabloid Tony!
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