News

Seven to bring back The Farmer Wants a Wife

Seven has commissioned a new season of reality dating format The Farmer Wants a Wife with a casting call placed up today asking for applicants.

The show ran for nine seasons on Nine before being cancelled in 2016.

Coooowee we're back! Did you miss us? Where are all those fancy, fresh farmers at?👉 farmerwantsawife.com.au 👈🧡🤠

Posted by The Farmer Wants A Wife – Australia on Thursday, 10 October 2019

Initially commissioned in 2007 by Nine from Fremantle Media, based on the UK format Farmer Wants a Wife, the show was hosted by Getaway presenter Natalie Gruzlewski. Eight seasons ran, until 2012, with Gruzlewski at the helm, before the show was retired until 2015 when a ninth season was announced to be hosted by singer Sam McClymont. The show was cancelled after the ninth season.

The first season averaged around 1.25m viewers for Nine, with the final episode bringing in 1.7m, while the second season picked up to 1.38m. By the sixth season though ratings were on the decline, with the show averaging around 950,000. The eighth season dropped to 800,000 and the ninth fell to between 600,000 and 700,000 metro viewers.

A casting call was placed on The Farmer Wants a Wife Facebook page today, calling the program Australia’s most ‘successful love show’ and calling for single farmers. The show sees a group of single farmers meet a series of single women with the hope of finding a love match.

According to reports in TV Blackbox, Seven is also planning to bring back Big Brother, which hasn’t been on the air since 2014, last airing on Nine, as part of its 2020 upfronts.

Seven declined to comment to Mumbrella, saying it would make all announcements at the 2020 upfronts event.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.