Seven to relaunch Sunrise in January

Seven is gearing up to relaunch its top-rating breakfast programme Sunrise on Janaury 25.

The hint came in to a highlights reel uploaded onto the station’s YouTube channel today.

Although Sunrise has held a consistent lead over Nine’s Today show, there have been times where it has come close to being overtaken.

According to OzTam figures, the programme, hosted by David Koch and Melissa Doyle, yesterday was 9 per cent up on Nine’s Today show in total viewers, in the competitive 6-9am time slot.

The broadcaster has led in breakfast television since 2004 to the present.

The episode that aired on April 10 this year however marked the first time Today had managed to beat Sunrise in five years. It attracted 279,000 viewers nationally, compared to Sunrise’s 275,000.

Seven declined to comment on the details of the relaunch.


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