Seven West Media director of digital commercial partnerships and operations Mel Curran departs
Seven West Media director of digital commercial partnerships and operations Mel Curran has departed the TV network after almost two years.
Melissa Curran departs Seven after nearly two years
Announced internally via an email, Seven West Media chief digital officer, Clive Dickens told staff: “As you may be aware, the Seven Network Product & Technology team are now primarily focused on large digital projects for delivery in FY18.
“Underlying these digital projects are new core functions that have been incubated in the area of Digital Solutions and Digital Commercial Partnerships, with the plan that these teams would eventually form part of the wider SWM business.
“With these major projects now underway and the focus on embedding these within the wider business, together with Kurt [Burnette, SWM chief revenue officer] and Adam [Elliot, Seven Network director of sales] we have decided now is the ideal time to transition to a new digital commercial structure to help drive even greater digital revenue and value in FY18.”
Dickens’ email continued by announcing the departure of Curran who joined Seven West Media in July 2015 as head of digital revenue, operations and partnerships and was made director of commercial partnerships & operations in March last year.
Dickens said: “I want to personally thank Mel for her contribution she has made to both Seven and the wider SWM business the past two years.”
A spokesperson said: “Mel leaves Seven this week after nearly two very successful years during which she worked within a team that helped grow 100% owned Seven West Media’s Digital Revenue by over 200% (FY17 compared FY16) and contributing in taking Seven West Media to be the Number One Australian Media Company (source Nielsen DRM) through ground-breaking digital commercial executions from 7Tennis to ‘Olympics on 7’ amongst many others.”
With Curran’s departure, Jonthan Munschi, digital products manager, has become the main contact for 7Sync and 7Live and all other digital solutions and partnerships.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Seven focused on “large digital projects for FY18.” The strangulation of Y7 continues…
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Memo; ‘Don’t mention the war. But I think I got away with it.’
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Injudiciously, a Seven [7] executive.
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