Seven West Media signs deal with Twitter to share Olympics content

Seven West Media has signed a deal with Twitter to distribute highlight clips of its Olympics sports events and sponsors’ promotions.

The deal with Twitter Amplify, the social media company’s business which allows publishers to monetise video content via the platform, will see exclusive moments -such as gold medal wins by Australian athletes – compiled by Seven and shown on Twitter.

Speaking with Mumbrella, Clive Dickens, Seven’s chief technology officer, said the goal of the deal with Twitter was to ensure that when Seven’s Olympics content “goes beyond our own networks” it is suitably representative of Seven’s sponsors.

Clive Dickens: once the Olympics content is out there Seven is keen to maintain branding on Twitter

“The work we’re doing with Twitter and Twitter Amplify will amplify the way in which brands integrate into our exclusive rights around the Rio 2016 Olympic Games,” said Dickens.

“Although millions of Australians will enjoy the coverage of Rio on their broadcast screens, people will also have a fantastic companion experience with the way they’ll interact across social media.

“We wanted to ensure we could bring some unique, compelling highlight moments to all the different, various platforms to enhance the coverage and to ensure people don’t miss out.

“We’re positioning these games as truly unmissable, and the way that we’ll prove that they’ll be unmissable is effectively putting unique and compelling content onto numerous and wide-ranging platforms that Australians enjoy.

Seven has sponsorship deals for its Olympics coverage with Harvey Norman, Samsung, the Australian Defence Force, Qantas, Woolworths, McDonald’s and Toyota.

It’s understood Seven is looking to add Telstra to the list of sponsors; however, that is complicated by court action taken by the Australian Olympic Committee against the telco, alleging its ad campaign for its Channel Seven Rio Olympic Games app was aimed at convincing consumers its 22 years of support for the Australian Olympic Team continued, despite the contract concluding at the end of last year.

Dickens declined to comment on the ongoing issue with Telstra.


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