Seven West storms the east coast while just 20% of The Nightly’s readers live in WA
The Nightly was Seven West Media’s big push east and it appears to be a success, with over half of its 2.84 million unique readers coming from NSW, Canberra, and Victoria.
According to the latest industry-audited IPSOS iris figures, just seven months after launch, The Nightly’s page views jumped 12% to 7.4 million in August, while its unique audience grew by 227,000 in the month, up 8.7% to 2.84 million.
The Nightly is published from Western Australia, by West Australian Newspapers, owned by Seven West Media.