News

Seven wins the night as Big Brother pulls 748,000 metro viewers

Big Brother’s audience on Wednesday night slipped to 748,000 metro viewers, down from 817,000 on Tuesday night. The eviction segment of last night’s episode had 805,000, down from 842,000.

Neither segment was able to beat Masterchef on Ten, which had a metro audience of 975,000, and topped the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s.

Nine’s prime-time offering of Taronga: Who’s Who In The Zoo had just 412,000 metro viewers.

With the addition of regional figures, Masterchef was still on top with 1.271m, while the Big Brother eviction had 1.107m and the main episode 1.022m. Taronga on Nine had 646,000.

Seven won the news battle with 1.168m in the cities and 1.818m in total, ahead of Nine’s 1.043m and 1.367m. Later in the evening, ABC News had 778,000 in the cities and 1.159m in total. Earlier, Ten News First had 423,000 and 609,000.

In breakfast, Seven’s Sunrise had 287,000 to Today’s 216,000. ABC News Breakfast had 161,000.

Despite the success of Masterchef, Seven was able to win the night with a 21.2% primary channel audience share and 28.6% as a network. Nine was second with 16.3% for its primary channel and 24.7% for the network, while Ten had 15.2% and 21.6%. ABC was fourth with 11.7% and 15.9%, ahead of SBS’ 5.5% and 9.2%.

Ten’s Bold was the most popular multi-channel with a 4.0% share.

The AFL returns tonight with Seven promising big numbers.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.