Seven’s BBL and Ten’s I’m A Celebrity fail to defeat Nine’s ratings juggernaut

Nine has continued its lead over commercial free to air rivals Seven and Ten, thanks to the on-going success of its reality show, Married at First Sight.

Last night, Nine’s Married at First Sight was the number one program with a metro audience of 1.001m metro viewers, a similar result to the three-set match last week between Stefanos Tsitsipas and Rafael Nadal at the Australian Open, which pulled 1.014m. 

The show led every key advertising demographic – 16-39s, 18-49s and 25-54s, and trumped other shows in its time slot including Ten’s I’m A Celebrity, Get Me Out of Here, and Seven’s Big Bash match between the Hobart Hurricanes and Adelaide Strikers. Nationally its audience was 1.334m. Seven’s My Kitchen Rules did not run last night.

Ten’s I’m A Celebrity, Get Me Out of Here, dipped week on week from last week’s metro audience of 680,000 to 606,000. The Big Bash League held its audience when compared it to last Thursday, pulling 390,000 metro viewers for session one and 402,000 for session two.

I’m A Celebrity proved more popular when adding regional figures, swelling to 897,000 viewers. The Big Bash league grew to 685,000 and 629,000 for the two sessions respectively, according to national figures provided by OzTAM.

In the later time slot, Nine also dominated, with its second episode of New Amsterdam pulling 508,000. Ten’s The Conners, which ran at the same time, managed 316,000. But Seven dominated in news and current affairs, attracting 934,000 for its 6pm bulletin. Nine News’ audience was 833,000 in the same time slot.

Overall, Nine’s share was 23.8% – a comfortable lead for Thursday. Seven News pulled a 16.6% average share while Ten’s share was 12.2%. ABC and SBS’ shares were 10.9% and 4% respectively.

When including Nine multi-channels, 9Go, 9Gem and 9Life, the network grew to a 32.6% share, beating Seven Network’s 26.2%. Network Ten’s share was 18.6% while ABC Network managed a 15.7% share. SBS Network’s share was 6.8%.


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