Seven’s BBL and Ten’s I’m A Celebrity fail to defeat Nine’s ratings juggernaut
Nine has continued its lead over commercial free to air rivals Seven and Ten, thanks to the on-going success of its reality show, Married at First Sight.
Last night, Nine’s Married at First Sight was the number one program with a metro audience of 1.001m metro viewers, a similar result to the three-set match last week between Stefanos Tsitsipas and Rafael Nadal at the Australian Open, which pulled 1.014m.
On Thursday night #MAFS was again the no.1 entertainment show as the first couples went on their honeymoons. The show had an average national audience of 1.334m nationally (5 City: 1.001m Reg: 333,000). pic.twitter.com/PphNqF6lkC
— Nine Comms (@9Comms) January 31, 2019
The show led every key advertising demographic – 16-39s, 18-49s and 25-54s, and trumped other shows in its time slot including Ten’s I’m A Celebrity, Get Me Out of Here, and Seven’s Big Bash match between the Hobart Hurricanes and Adelaide Strikers. Nationally its audience was 1.334m. Seven’s My Kitchen Rules did not run last night.
Ten’s I’m A Celebrity, Get Me Out of Here, dipped week on week from last week’s metro audience of 680,000 to 606,000. The Big Bash League held its audience when compared it to last Thursday, pulling 390,000 metro viewers for session one and 402,000 for session two.
I’m A Celebrity proved more popular when adding regional figures, swelling to 897,000 viewers. The Big Bash league grew to 685,000 and 629,000 for the two sessions respectively, according to national figures provided by OzTAM.
In the later time slot, Nine also dominated, with its second episode of New Amsterdam pulling 508,000. Ten’s The Conners, which ran at the same time, managed 316,000. But Seven dominated in news and current affairs, attracting 934,000 for its 6pm bulletin. Nine News’ audience was 833,000 in the same time slot.
Overall, Nine’s share was 23.8% – a comfortable lead for Thursday. Seven News pulled a 16.6% average share while Ten’s share was 12.2%. ABC and SBS’ shares were 10.9% and 4% respectively.
When including Nine multi-channels, 9Go, 9Gem and 9Life, the network grew to a 32.6% share, beating Seven Network’s 26.2%. Network Ten’s share was 18.6% while ABC Network managed a 15.7% share. SBS Network’s share was 6.8%.
Seven get bloody rid of cricket tennis belongs on seven
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Honestly who does your data analysis? These charts are terrible! Not to mention pie charts!?!?? You probably need someone with some visual arts experience.
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Maybe i should know this !
Hiw do the networks come to the figures regarding the numbers for the viewiing audiences??
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I once heard that these numbers were generated by a box put on the TV. I have never heard of anyone who had such a box nor has anyone I spoke to about it knows of anyone with one. They quoteover a million viewers when you add the viewers of these charts for each channel meaning something like one in 20 in Australia has one of these. Personally I cannot imagine how they know what I am watching. I suspect these numbers are generated by the industry and are as accurate as the political polls that people [the media ] follow as gospel
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@Colin & @MalR – An organisation called Oztam have installed set top boxes that measure viewership across about 8000 homes across Australia, give or take. This sample is meant a solid representation of our national population make-up based on demographic, sex, income etc. They then extrapolate these numbers out – The margin of error is negligible, in fact when they recently doubled the sample size and it barely improved the error margin, believe it wasn’t even a % point difference but I could be embellishing that. Believe it or not, our measurement system is world leading.
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You probably need to learn how to read a graph.
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