Seven’s BBL semi-final averages less than 500,000 viewers

Seven’s first Big Bash semi-final of the year between the Hobart Hurricanes and the Melbourne Stars had an average of 492,500 across the two sessions, making it the second-most watched non-news show on Thursday night’s TV.

The match is the first of four semi-finals for Seven, and attracted 458,000 metro viewers for session one, and 527,000 for session two. Nationally, session one had an audience of 737,000, while session two had 775,000 viewers.

Seven’s innings break captured 460,000 metro viewers, while the pre-game coverage managed 288,000.  From 6.30pm to 7pm, the cricket moves to a multi-channel in Brisbane because of the news. Seven’s audiences from the multi-channel switch was 23,000, bringing its total average to 447,000.

On Foxtel’s Fox Cricket, the same match attracted 270,000 and 254,000 for the two sessions and 269,000 for the innings break, bringing its national subscription audience average to 264,333.

On Ten last year, semi-final one had a metro audience of 792,000, across the first and sessions, which including numbers from the multi-channel switch in Brisbane. When Ten ran the BBL last year, it did not split out audiences for pre-game and innings break, capturing them in session one.

But OzTAM’s overnight preliminary figures show Gogglebox was the most watched non-news program of the evening, ahead of the Big Bash League which in turn beat Ten’s Changing Rooms and Nine’s Young Sheldon.

Ten’s Changing Rooms, which ran at 7:30pm, was up on its premiere audience of 204,000 metro viewers, to 298,000. Nationally, it climbed above 400,000 to 412,000.

But Nine’s two episodes of Young Sheldon had higher audiences – 475,000 and 411,000 metro viewers respectively. When including regional figures, the two episodes pulled audiences of 671,000 and 618,000 respectively.

The most watched program of the evening was Seven News, with a metro audience of 873,000 viewers, beating Nine News’ 749,000. ABC News’ metro audience was 595,000.

Earlier in the day, Seven’s breakfast program, Sunrise, out-did Nine’s Today Show, with a metro audience of 281,000 over Nine’s 189,000.

But the BBL and news coverage was enough for Seven to win Thursday night with a 20.5% share, beating Nine’s 17.6%. Ten’s share was 12.6%, slipping slightly head of ABC’s 12.1%. SBS’ share was 4.2%. Nationally, Seven Network had a share of 31.7%, while Nine Network’s share was 25.6%. Network Ten’s share beat ABC Network on Thursday, at 18.9%.


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