News

Seven’s Cannonball fails to make a dent in The Block

Seven’s new show Cannonball – an amateur sporting event – premiered last night with 513,000 metro viewers.

The show, which includes hosts Ben Mingay, Tim Ross, Rachael Finch, features 36 teams of two competing in high level water games for a chance to win two new Suzuki Vitaras and over $35,000 in cash.

However, according to OzTAM’s overnight preliminary ratings, the show was defeated by Nine’s The Block and Ten’s The Bachelorette Australia which had 1.135m and 901,000 metro viewers respectively.

While Nine’s The Block topped the ratings ladder for the night, Ten’s The Bachelorette Australia was the most watched show across all key advertising demographics, namely the 16-39s, 18-49s and 25-54s.

The Block ranked second across the key ad demographics.

ABC’s Gruen won the later time slot, with 793,000 metro viewers.

It beat Nine’s Doctor Doctor at 749,000 metro viewers, Seven’s Criminals Minds, which had 358,000 metro viewers and Ten’s repeat of Aloha, which managed 234,000.

At 6pm, Seven won in news, with an audience of 920,000 metro viewers over Nine’s 904,000 metro viewers.

Thanks to another successful night of The Block, Nine grabbed the largest average audience share, at 23.1% – the only channel above 20% for Wednesday night.

Seven’s share was second at 16.6% followed by Ten’s 13.7%, ABC’s 11.9% share, and SBS’ share of 5.1%

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.