Seven’s digital channel 7Two off to a modest start
Seven’s digital offering, 7Two launched at midday yesterday with a modest opening audience but the network’s combined channels still outperformed Nine’s.
Michael Jackson’s last televised concert was the first show to air on 7Two after a ten minute introduction to the channel which pulled in 82,200 viewers, according to preliminary results from OzTam.
The concert was the highest ranking show for 7Two with an audience of 87,600. The channel’s overall share was 1.8 per cent compared to Nine’s digital channel Go with 4.2 per cent and Ten’s One with 2.1 per cent.
Overall, Seven easily won the night with a 30.1 per cent share for its main channel. It had the five top rating programmes, with The Force pulling in the biggest audience of the night with just over 1.5m.
Sunday channel share:
- Seven: 30.1%
- Nine: 22.2%
- Ten: 19.1%
- ABC1: 14.3%
- SBS1: 5.5%
- GO!: 4.2%
- ONE: 2.1%
- 7TWO: 1.8%
- ABC2: 0.4%
- SBS2: 0.3%
Top ten most watched shows:
- The Force – Seven 1.5m
- Border Security – Seven 1.4m
- Bones – Seven 1.4m
- Seven News – Seven 1.3m
- Sunday Night – Seven 1.2m
- Nine News – Nine 1m
- 60 Minutes – Nine 0.964m
- Castle – Seven 0.950m
- Australian Idol – Ten 0.942m
- ABC News – ABC 0.932m
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I actually enjoyed the back to back Scrubs, even if they started from series 1. Lets hope they don’t do a Go! and constantly rearrange the schedule to the point that you don’t know what’s on one week to the next.
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zzzzzzzzzzz!
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why do the digital cahnnels have such a small share; is it few people with digital televisions or people just not watching?
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I live in frankston and when i tune my channel to 7TWO it just comes up as a channel no different to the usual channel 7, can anyone help me? Ryan
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7Two is only available in capital cities and major metropolitan areas. Anyone that receives Prime or Southern Cross will not get it. Prime are annoyed at the channel name, as it ‘too closely resembles channel 7’. I suppose we have to wait for Prime to finally admit that Australians do not care about channel names, we just want more channels.
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I have been watching the Stargate series since it’s begining, only missing two programmes , I was unaware of the listing and unfortunately missed the return of the Stargate Atlantis return last Thursday Nov. 5th., is there any way of downloading that programme that was on 7 two from Eight thirty until ten thirty. I would be extremely greatful for any advice. WJM.
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