Seven’s Scandal debuts with 743,000

Scandal: followed The X Factor

Seven’s new US series Scandal premiered with 743,000 last night.

Heavily promoted in ad breaks during the show that ran before it – Monday night’s most-watched program The X Factor – the political thriller series ranked 16th for the night for total viewers, across the five-city metro market according to preliminary ratings from OzTam.

Scandal aired at 9pm, and while no other shows across the five major channels began at this time and ran for an hour, the show was beaten by ABC1’s 8.30pm program Four Corners, which placed fifth with 1.03m viewers, and Media Watch, on at 9.20pm with 950,000 in 11th, and Q&A at 9.35pm on 858,000 in 14th for total viewers.

It was also beaten by Nine’s The Mentalist, on at 8.30pm, which rated 799,000 – just ahead in 15th position for total viewers.

Scandal did however top Ten’s Can of Worms, which rated 476,000 and 22nd for the night.

The show fared better in the key advertising demographics, rating sixth in 16-39, seventh in 18-49 and 11th in 25-54.

The X Factor’s performance night rated 1.485m viewers in total viewers and won across all three key advertising demographics.

Big Brother’s nomination episode rated 988,000 and ninth in total viewers, while placing second across all three demographics. The daily show rated 899,000 and 12th position, and third across the key demographics.

In the battle at breakfast Seven’s Sunrise, which rated with 352,000, beat Nine’s Today which brought in 337,000.

It was a bad day for SBS1 in channel share. The special broadcaster had a share of 3.0%, on par with Ten’s digital channel One and behind other multi-channels 7Two, GO!, Gem and Eleven.

Seven won Monday on channel share with 22.8% share with Nine second on 19.1% and ABC1 close behind on 18.3% while Ten was fourth on 9.5% and

Monday’s Top 15 shows:
1. The X Factor – Seven 1.485m
2. ABC News – ABC 1.119m
3. Seven News – Seven 1.084m
4. Nine News – Nine 1.040m
5. Four Corners – ABC 1.030m
6. A Current Affair – Nine 1.006m
7. Today Tonight – Seven 1.001m
8. Home and Away – Seven 0.992m
9. Big Brother – Live Nominations – Nine 0.988m
10. Australian Story – ABC 0.982m
11. Media Watch – ABC 0.950m
12. Big Brother – Nine 0.899m
13. 7:30 – ABC 0.886m
14. Q&A – ABC 0.858m
15. The Mentalist – Nine 0.799m

Monday’s channel share:
Seven: 22.8%
Nine: 19.1%
ABC1: 18.3%
Ten: 9.5%
7TWO: 5.1%
GO!: 4.5%
Gem: 3.4%
Eleven: 3.1%
One: 3.0%
SBS1: 3.0%
ABC2: 2.8%
7mate: 2.7%
ABC3: 1.1%
ABC News 24: 1.1%
SBS2: 0.6%



Sign up to our free daily update to get the latest in media and marketing