Seven’s The Single Wives premieres with just 375,000 viewers

375,000 metro viewers tuned in last night at 7.30pm to the premiere of Seven’s latest dating show The Single Wives.

Hosted by radio presenter Fifi Box, the dating show features four women on a mission to find a new partner with advice from dating expert Matthew Hussey. On its first episode, The Single Wives didn’t make it into the top shows for the key 16-39, 18-49 and 25-54 advertising demographics.

Last year, Nine’s The Last Resort, which was later moved to a later time slot, premiered with more viewers (414,000) than last night’s episode of The Single Wives.

Competing against The Single Wives in the 7.30pm time slot was Ten’s Masterchef which saw 863,000 metro viewers tune in and Nine’s repeat episode of Britains Got Talent, which managed 416,000 metro viewers.

Meanwhile, ABC’s 7.30 averaged 606,000 metro viewers.

In the news battle for the evening, Seven News won the night with 1.007m metro viewers beating Nine News’ metro audience of 972,000.

Nine won Wednesday night TV with an overall audience share of 16.3% topping Seven’s 15.5% share, Ten’s 15%, ABC’s 13.9% and SBS’ 7.7% share.

For the multichannels, 9GO! had the highest audience share with 3.9% just beating 7mate’s 3.5%.


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