News

Seventh Street Media axes roles as it moves to quarterly edition

Seventh Street Media has axed two roles as it moves towards a quarterly edition of its magazine, The Brag.

The magazine, which has been running monthly since 2003, will now release four ‘specialist’ issues a year, the first of which will run in the first quarter of the year.

As a result, the digital and print editor of The Brag, Joe Earp, and writer Allison Gallagher, have both been made redundant.

Luke Girgis, CEO of Seventh Street Media, said while his business’ revenue and growth had come from digital assets and content marketing, he wanted to keep the magazine alive.

“We see print as another way for our fans to consume our written content. We distribute our stories via our owned and operated, social, EDMs and print. We have fans who love to read the print, and others who love to read it on socials, we are servicing both,” he added.

“This means that moving forward we won’t be creating much written content exclusively for The Brag magazine anymore, and therefore we no longer need dedicated full time staff on the print format. The print mag will be curated quarterly by our staff writers and  designers and we also have some exciting print-exclusive ideas, that aren’t written features rolling out next year too.”

Poppy Reid, managing editor at Seventh Street Media, said the business’ commitment to print “hasn’t wavered”.

“The impact of The Brag’s stories are now felt internationally thanks to the online offering, enabling us to converse with our community in a meaningful way. In real-time, we’ve discussed marriage equality, the environment, McDonald’s $1 chips, and so much more,” Reid said.

“Our commitment to print hasn’t wavered. A quarterly print edition curated especially for our NSW readers, is something we’re incredibly excited about at Seventh Street Media.”

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing